Privacy Policy

Effective date: November 3, 2025

Who we are

Prime Financial Agency (“we,” “us,” “our”) provides life-insurance and mortgage-protection products as a direct carrier. Website: patriotlifepolicy.com. Contact: Support@patriotlifepolicy.com.

Scope

This policy covers personal information collected online (website, forms, chat) and offline (phone, SMS) from U.S. residents and visitors elsewhere, subject to local law.

Information we collect

You provide: name, contact details, date of birth, address, household info, service history (for veteran offers), mortgage data, income ranges, health disclosures you choose to share, and communications.
From your device: IP address, identifiers, pages viewed, referral URLs, and basic analytics.
From partners you authorize: form tools (e.g., Typeform), payment processors, analytics or ad platforms you consent to, and verification services.
Sensitive data: we don’t require medical records; if you disclose health details for underwriting, we use them only to determine eligibility and pricing.

How we use information

Evaluate eligibility, provide quotes, underwrite, issue, and service policies.
Prevent fraud, secure our systems, and meet legal or regulatory requirements.
Communicate about applications, policies, billing, and service.
Improve our products, site performance, and user experience.

Sharing and disclosure

Service providers: cloud hosting, email/SMS, form processors, analytics, payment, identity verification. Bound by contract to use data only for our purposes.
Regulatory and legal: to comply with law, respond to lawful requests, or protect rights and safety.
Corporate events: if we undergo a merger, acquisition, or asset sale, your data may transfer as part of the transaction.
No resale, no lead brokering: we do not sell your personal information and do not send your form to third-party agencies for competing offers.
No call-center swarm: we do not publish your information to marketplaces.

Cookies and tracking

We use essential cookies for site function and analytics cookies for performance. You can control cookies via your browser. If we use ad pixels (e.g., Google/Meta), they run only with consent where required. See Cookie Settings link in our footer.

Analytics and ads

We may use first-party analytics to measure site performance. If we run remarketing, it is limited and consent-based. We do not disclose policy application details to ad platforms.

Your privacy choices

Access, correct, or delete your information.
Opt out of non-essential emails or SMS by using unsubscribe links or replying STOP to texts.
Adjust cookie preferences at any time via Cookie Settings.

State-specific notices (U.S.)

If you are a California resident (CCPA/CPRA):

We do not sell or share personal information for cross-context behavioral advertising.
You can request: (1) access, (2) correction, (3) deletion, (4) information about our data practices.
Submit requests at Support@patriotlifepolicy.com. We will verify your identity and respond per law. Authorized agents may act on your behalf with proper proof.

Data retention

We retain application and policy records as required by insurance and financial regulations, then delete or de-identify them. Marketing leads that do not become customers are pruned on a rolling schedule. Retention periods vary by record type and law.

Security

We use administrative, technical, and physical safeguards, including encryption in transit, access controls, and logging. No system is perfectly secure; please protect your account and devices.

Children’s data

Our services are for adults. We do not knowingly collect information from children under 13.

International visitors

Our systems are based in the United States. By using our site, you understand your data may be processed in the U.S., where laws may differ from your jurisdiction.

Underwriting disclosures

Information you submit for underwriting is used only to evaluate eligibility, price risk, issue policies, and service claims. We do not use health or service-status information for unrelated advertising.

Changes to this policy

If we update this policy, we will revise the “Effective date” and post the new version. Material changes will be highlighted on this page.

Contact

Questions or requests: Support@patriotlifepolicy.com
Postal: Prime Financial Organization, Scottsdale, AZ, USA